Cherish the old ~ Embrace the new


Rue Boutique strives to manifest the changes we wish to see in the fashion industry. As a retail business, this means that we are committed to operating in a way that is respectful to our planet and supports the well-being of all those that live here.  We deeply care about the quality of our merchandise, how it was made (sustainability), and who made it (faire trade). The brands we work with share in our values, ethics, and support this underlying mission of slow fashion. We encourage you to consider how your personal fashion choices make an impact and hope to inspire you to invest in higher quality clothing made to last. 


Furthermore we embrace community and human connection, We support our community and try to give back whenever possible.  Ayellet serves on the board of the HEARTH Foundation - whose mission is to provide housing and empower survivors of domestic violence and abuse to become independent.