Sustainability is the aim to minimize the negative impact the fashion industry has on our planet though focus on the production processes and extending a product's lifecycle.
Quick Example: J Brand's eco-wash process uses 90% less water than any other premium denim brand and recycles unused fabric swaps.
Social responsibility is the fair treatment of society at large. In the fashion industry this includes ensuring living wages and safe working conditions for garment workers. It can also describe brands that support against human injustice.
Quick Example: Eleventh Brand Candles who fight against human and sex trafficing.
Also known as "green brands," organically sourced brands brands work with nature instead of against it. These brands using materials that are naturally derived from mother earth.
Quick Example: Southcott credits their famously soft clothing to the use of bamboo. Bamboo is 100% biodegradable and is a self replenishing.
Cruelty-free brands have a strict focus on animal welfare and avoid the harm and exploitation of animals. An addition to the well known "anti-fur," there are several ways brands can implement these practices.
Quick Example: Day & Mood use all vegan leather to create their beautiful handbags.