Cherish the old. Embrace the new.

September Newsletter

Ayellet Rubinstein

Posted on September 13 2019

Hello Everyone,

September came rolling in and I find myself thinking about the idea of change.  I'm a firm believer in welcoming change- seasons, personal style, taste in food, or even people... I think change is something we should embrace and not resist.

I've learned that it's okay to change my taste, my preferences, and my point of view on life. I don't worry about what others think about these changes because that is out of my control and therefore irrelevant to me. As long as I stay true to myself and am kind to others, I am perfectly fine with my decisions.      

I think it's important to keep evolving and say, " I am going to try something different and new - wear my hair differently or start wearing more green. We don't have to stick to the same style all of our lives. It's okay to change things a bit.

Here at Rue we would love to help you make these types of changes.  We are passionate about showing you how to embrace a new look. It can be your home decor or your wardrobe.  We offer home visits to help you organize your closet and bring clarity to what it is you need and what you don't.  
It's a new season, so why not start something new?

I am welcoming the cooler weather that's right around the corner. We hope that you do too!


Cheers,
Ayellet

                   ~ Rue Chat ~

Meet Matthew Schildkret, dreamer & founder of our favorite scarf brand, Late Sunday Afternoon"

A few years back I was in New York for a trade show.  As always, I was searching for something new to catch my eye.  Out of the hundreds of different accessory lines and vendors, it was a very small table (not even a booth) that got my attention.Matthew, the founder, was there wrapped in one of his hand made creations and we started chatting about the brand. The scarves felt incredible. They were not too bulky and were a perfect weight. And of course, I loved his story. Below is my phone Chat with Matthew:

Ayellet -  Matthew, tell me three facts about your background.

Matthew - I grew up in Long Island, New York and later in South Florida. I attended Indiana University for business. I lived in Amsterdam as a young adult. There I explored, painted and immersed myself in the culture

A - What was a turning point in your life?

M - The passing of my father, I was consumed with grief and had a hard time finding my purpose. I was fed up with the corporate world and felt that it has destroyed our social fabric.

A - Did you take action?

M - Yes, I did. I decided to move to California. I ended up sitting with other protesters on Venice  beach.

A - How long did the protest last?

M - About a week. Everyone ended up going home. It was myself and a group of homeless people that stayed.

A - How long did you stay on the beach, homeless?

M - About a month and a half. I would go to friend's houses to shower sometimes. The weather got cooler and I wanted to wrap everyone in blankets or just help them stay warm. [After some time] I ended up staying with friends until I could figure out what I was doing with myself.

A - How were you able to help keep everyone warm?

M- I went into a local fabric store and found some leftover fabric and used them as scarves for everyone - that was my social action, doing something to help others.

A - How did this action turn into a business?

M - It was a Late Sunday Afternoon, I was sitting in a cozy Venice beach restaurant that sits 16 people and a Hawaiian woman comes over and asks me where I got my scarf. I told her that I made it and she asked to try it on. "I want it" she said, "I will buy it from you." She turned to her husband and asked him to give me $100 and that was my first sale.

A - What goes through your head now?

M - I decided to invest the money in learning how to sew so I could start making scarves. I felt connected to the idea of wrapping people with comfort and love. I found my purpose.

"You don't need a great idea. You just need to do something you are connected with."  - Matthew Schildkret

~ Eight Reasons We Love Sunday Afternoon ~

        • Use Dead Stock Fabrics
        • Zero Waste Commitment
        • Slow & Steady Growth
        • Pay Fair Living Wadges
        • Sourced Locally
        • Turn Scraps Into Dog Beds
        • Put People Over Profits
        • Promote Local Makers  
"The world is full of shortcuts, we believe in taking the long road." - Late Sunday Afternoon

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