Cherish the old ~ Embrace the new

December Newsletter

Written by Ayellet Rubinstein


Posted on December 30 2021



Hello everyone,

As the year comes to a close, I naturally reflect on all that's happened in the world, in our community, my business, and my personal life. It is a good time to take inventory of what worked and what didn't. How far I've come with my goals and dreams as well as what mistakes I've made and how I can learn from them.

This past year, some of my proudest moments stemmed from celebrating a five-year milestone in business as well as having new presence in downtown Pittsburgh at “Ensemble on Fifth” — a multi-vendor Boutique that we share with other local entrepreneurs. (Check it out on your next trip downtown!) 

managing to get through the difficulties that have onboarded themselves with no warning, is part of life. Deciding how to handle them, is a choice we all have. Grit is always the way to go, in my opinion.

There is a lot of noise out there and I do my best to tune it out and focus on what I can control. Otherwise, it is impossible to digest all that's thrown at us. I stay focused on what I love to do, I keep my loved ones close, and mind my own business - it has always worked for me. 

Let the end of this year be the beginning of a new adventure. Let go of what is stagnant, and doesn't serve you anymore. Whether that is a situation, a person, or anything physical in your home. Choose to eliminate clutter of any kind.  

Letting go of clutter allows me to feel calm and in control. It provides me with the necessary mental space I need to function. Physical clutter can also cause chaos inside your head and affect your life. This year I challenge you to take ownership and initiative of your personal space.

Start with your closet and the clothes, shoes, and accessories you own. Below you’ll find the first step to organizing your closet space – start small and expand from there. Watch for more ways to refine your wardrobe in the next newsletter. If you need more personal guidance in this process, I offer home consultations. For more details, email us at or stop by the store. I hope you get motivated to welcome change of any sort in the year to come.

Happy New Year!





The best way to build up your wardrobe is to own good basics. Invest in high-quality pieces that will last, wear well, and feel good on your skin. Start with tank tops, long-sleeve tees, everyday blue jeans as well as good black going out jeans, a good basic dress, and finally a crisp white shirt.

Shop the Basics:

Good layers in basic colors are a must. Tank tops and long-sleeve layering pieces are a good start. I recommend Crown Jewel – based in Californi and created from the absolute highest quality yarns. The company spent years developing a DNA spandex knitting process that produces just the right amount of stretch with great recovery.  

We've carried Hudson Jeans since we opened our doors, and are continuously amazed by their sense of community and giving back. Hudson is a Los Angeles-based clothing brand offering the very best denim, period. Founded in 2002, they've grown from a rebellious startup to an established champion of quality, community, and sustainability.

Frank & Eileen - named after the founder's grandparents is one of my personal favorites. It is a certified woman-owned, women-led business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. All fabrics are impeccable and created in Italy. Their pieces are timeless, classic, and everlasting. 


Maddalena Bearzi is known for her remarkable craftsmanship of one-off wearable jewelry sculpture and her organic-looking, limited-edition metal and textile pieces inspired by nature.