Cherish the old. Embrace the new.


Earn 5% back when you shop with us online or in store.

How it Works:

  • Earn 1 RuePoint per dollar you spend with us online or in store. In store, provide your email address to earn reward points. Online, register for an account then make a purchase while signed in.
  • Coming soon - Earn 50 RuePoints as a thank you bonus when you refer a friend and they make their first purchase at RueBoutique using your referral link.
  • Spend $1000 and get a $50 reward coupon good for your online or in store perchase. You'll get an email when you've earned a reward with instructions to download your coupon code.


  • How do I earn points?
    When you shop with us on our website or in store, you will earn 1 RuePoint for each dollar spent on merchandise. We may not award points for  sale items, taxes, shipping or other fees. To earn points, register for an account online, or in store provide your email address to the cashier.
  • How do I redeem points?
    Once you've spent $1000 with us, you'll receive an email with your $50 reward coupon automatically. You can also access your coupon(s) any time in your RuePoints dashboard.
  • How do I check my RuePoints balance?
    That's easy! Just go to the RuePoints dashboard or check the points earned notification email you received after your most recent purchase.
  • What can I purchase with RuePoints rewards coupons?
    You may purchase any in stock merchandise. Rewards can't be used to cover shipping costs, taxes, or gift card purchases.
  • Are there any expirations?
    Your points are valid for 1 year from date of purchase. Reward coupons expire 30 days after issue.
  • Rewards can be redeemed only on full price items and cannot be combined with any other promotions.

Program Terms and Conditions:

Reward expires 30 days from date of issue. Not combinable with some promotions. See promotion terms for details. Any unused amount will be forfeited should you redeem the reward for an order/store purchase less than $50. Reward cannot be applied towards shipping or taxes.

Coupons can only be redeemed once. If you return any of the items purchased with a reward coupon, the coupon discount or value may be subtracted from the return credit.

Referral terms: 50 bonus RuePoints points will be rewarded when you refer a new customer who has not shopped at Rue Boutique before. The customer must register for an account using the referral link you share, and make a purchase after registering. Rue Boutique reserves the right to ban any individual from the RuePoints program who submits fraudulent referrals or attempts to earn the bonus referral points for their own shopping.

Rue Boutique reserves the right to void or adjust any member's RuePoints reward balance at any time in the event of system errors, accounting errors, returns, fraudulent activity, or for any other cause determined by Rue Boutique. Rue Boutique also reserves the right to permanently ban any customer from the RuePoints reward program at any time. 

By providing your email address to our cashier in store, or registering for an account, logging in, or making a purchase on our website, you agree to these program terms.

Terms and conditions were last updated in Mar. 2019 and are subject to change at any time without notification.


Program also subject to the Privacy Policy from our partner and program administrator, Marsello. Terms listed on this web page supersede any contradictions in Marsello's terms.