Cherish the old. Embrace the new.

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our  website or app?

When filling out a contact form, making a request, placing an order, signing up for our newsletter, or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number, company information or other details as indicated on the form.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form, place an order or enter information on our site.

How do we use your information?

We may use the information we collect from you in the following ways:

1. To fulfill orders you place on our website

2. To send emails regarding our products and services

3. To follow up with you after correspondence (live chat, email, web form or phone inquiries)

4. To improve our website and product offerings in order to better serve you

How do we protect your information?

We do not collect any credit card information on this website. An external PCI compliant payment gateway handles all CC transactions.

Your personal information is is only accessible by a limited number of our staff who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is securely transmitted via Secure Socket Layer (SSL) technology.

We do not sell any personal or contact information to third parties.

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to understand your browsing pattern and preferences based on previous or current activity on our website, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may use cookies to help remember information you entered into our site on subsequent visits, or remember your account if you are logged in/registered on our site.

We may also use trusted third-party services that track this information on our behalf using cookies or other technologies.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookie settings.

If you turn cookies off, some of the features that make your site experience more efficient may not function properly.

Website activity tracking

This site uses third party tools including software from ActiveCampaign LLC and Lucky Orange LLC to monitor and help improve usability and the customer experience. These third party systems may record your mouse clicks, mouse movements and scrolling activity on this site. Lucky Orange may record keystroke information that you voluntarily enter on this website when filling out a form, even if you do not submit the form or send your message on our contact form. Sensitive financial information during the checkout process will not be collected or stored by any of our website activity tracking tools. Any activity you perform on our website or record of your visit will not be shared with anyone outside of the third party software vendor, Rue Boutique, and our webmaster. Your activity or visit records will not be sold for any reason. Rue Boutique may use your activity on our site to offer services or product suggestions to you should you contact us for a proposal or sales information. You can choose to disable the Lucky Orange Service at http://www.luckyorange.com/disable.php.

Third-party disclosure

We do not sell or trade to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners, software vendors and other parties who assist us in operating our website, analyzing traffic, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when required to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website, or provide links to third-party websites. These third parties have separate and independent privacy policies and terms of use. We therefore have no responsibility or liability for the content and activities of these sites. We cannot guarantee the information on these sites nor their security or safety. Any views or opinions expressed on these sites may not necessarily reflect those of Rue Boutique. This includes any external links in this Policy.

Advertising Partners

We use Google Analytics and/or AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

This privacy policy states the information being collected from you when you visit our site, and the individuals/companies with whom we share that information, as required by the California Online Privacy Protection Act.

Users can visit our site anonymously by using an anonymous browser and not filling in any forms or signups.

You will be notified of any Privacy Policy changes on this Privacy Policy page.

You can change any personal information you’ve submitted to us by emailing us your. Use the email form on our Contact page. Be sure to include “request to update contact information on file” as well as all of the old information and new information you would like to replace it with.

Does our site allow third-party behavioral tracking?

It's also important to note that we allow third-party behavioral tracking to help us understand the visitors on our website. See the Website activity tracking and Advertising Partners sections above.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old. Children under the age of 13 are prohibited from using

Last updated: Sep. 12, 2018